Sedona Styled Shoot Feature

This week we are featuring the Sedona styled shoot that our very own dutch intern, Stephanie, designed and modeled in! Stephanie is as gorgeous as she is talented, so we were very excited to able to help her out with her final internship project with Your Event Florist. Malone Sinclaire captured these beautiful ethereal images, with makeup and hair provided by the makeup queen herself, Heather Wilson. Stephanie’s designs highlighted the beauty of natural free-form and unique floral. The textures and colors were able to stand on their own against the backdrop of the gorgeous Enchantment Resort tucked away in Boynton Canyon. The stunning Haley Paige wedding dress was provided thanks to Schaffer’s. It was a truly magical day up in Sedona!

Real Wedding: Tara & Jeff

There is something simply perfect about April in the valley! The weather is ideal and everyone loves to take advantage of the warm days and cool, breezy nights. Tara and Jeff picked a beautiful April day to get married at the Fairmont Scottsdale Princess. The bride’s bouquet complimented springtime in Arizona with green mini succulents paired with white garden roses, blush spray roses, and light pink tulips. These pastel tones were carried throughout the floral designs and really popped in the reception! Trumpet vases were the focal point of the reception tables, accented with white hydrangea, blush roses, white lisianthus and light pink tulips with succulent accents. The day was pure elegance and we were so honored to be a part of it. Brittany Janelle Photography captured the gorgeous photos below.

2016 Fall Wedding Trends

While most of the country is winding down from their busy season, filled with gorgeous summer weddings, here in the valley we are just beginning! Wedding season picks back up in August and continues well into the spring, thanks to the mild temperatures and gorgeous sunsets that fill the Grand Canyon state in the fall. Looking ahead, we’re seeing lots of fun and original trends for the fall and love sharing these tips with our YEF couples!

Your Event Florist | Elegance in the Garden | Tabletop Shoot

YEF Design, Image via Step On Me Photography

Lounge areas are increasingly becoming the perfect way to add a more intimate vibe to your reception! Paired with long tables, your guests will feel more at home.

Image via Pinterest

Free-form bouquets continue their reign as the go-to look of 2016. The freshly picked designs are filled with depth, bold colors, and originality, ensuring no two bouquets are alike!

YEF Design, Image via Ryan Nicole Photography

Centerpieces need not look the same. Let your florist get their creative juices flowing and design an array of floral centerpieces for each of your guest tables.

florals

Image via The White Board

Food and drink stations are a great way to intrigue your guest’s taste buds while showing off your foodie side. Try an apple cider bar or a smores building station!

apple cider bar

Image via Pinterest

There’s been a huge space neglected in ceremony and reception spaces for a very long time, the ceiling! This empty space has become a blank canvas for couples to add unique light treatments, floral designs or even draped fabric!

ceiling designs

Image via Pinterest

We cannot forget the Pantone Colors of the Year, rose quartz and serenity. These whimsy shades are perfect for softening your color palette on the big day. Try your “something blue” in serenity or adorn your flower girl in a rose quartz tutu.

flower girl

Image via Pinterest

No matter if you stick to the trends or not, Your Event Florist has the design talent to ensure that your wedding will be timeless!

Going Social With Your Event Florist

In 2016, it can be hard to figure out where to begin when planning your wedding! There are so many resources out there, from Pinterest to wedding blogs to WeddingWire and even simply Google. We know that Brides and Grooms are looking for vendors that not only understand their vision but also who they feel comfortable entrusting their special day to. Luckily, we’ve got social media covered, including behind the scenes looks in our studio, professional images from our events and even inspiration boards. All of the ways you can read up on Your Event Florist are listed below, make sure to follow us our your favorite social media platforms to stay up to date with Your Event Florist.

Your Event Florist Website

Facebook

YEF FACEBOOK

Instagram

YEF INSTAGRAM

Pinterest

YEF PINTEREST

WeddingWire

YEF WEDDING WIRE

Your Event Florist Blog

YEF BLOG

Google +

YEF GOOGLEPLUS

 

Getting To Know Owner & Designer Kevin Reed

With over 30 years of experience, owner Kevin Reed is more than qualified to be one of the top floral designers in the valley! Kevin’s passion for flowers started at young age while helping out in his mother and father’s flower shops in Ohio & Indiana. Since then, he has branched out on his own and developed into the designer he is today! We wanted to take sometime for our Wedding Couples to be to get to know the man behind the designs and find out where he gets his inspiration from.

Your Event Florist-0008

To date, what has been your career highlight?
To date, my largest design achievement was successfully conceptualizing, designing and executing a very prominent 4 day Indian wedding while simultaneously providing service to our existing volume of corporate business. The wedding consisted of providing expansive floral décor for breakfast, lunch and evening activities each day, as well as providing décor for the public areas of the hotel for guests to enjoy (venue was bought out for just the wedding and guests) while also providing all Ceremony, Sangeet, Temple celebration decor, as well as their engagement dinner and final wedding reception. We used over 75,000 cut flowers of every color combination from 50 different flower varieties. With the help of 15 freelance designers, we worked 12 to 18 hours a day to deliver on our commitments to never compromise quality while providing the highest level of service and design.
My largest business achievement will always be opening the doors to Your Event Florist, ten years ago, it is so rewarding.
Tell us about why you think couples should splurge on their wedding day florals.
I feel the importance in having a floral budget is to create the feel and emotion of a celebration between two people that are in love and saying their I Do’s. They will revisit their wedding images for years to come and the flowers will always enhance their memories. Years later when they are reminiscing about there wedding, they will feel a great deal of satisfaction that it was truly designed with their ideas in mind for their wedding day.  Unique to them and only them!
Pinterest has made a huge impact on the wedding industry and floral design in the past few years – for the good and bad. Too often, it can feel like there is nothing new to create or you don’t have the freedom you once did to design. How do you find new and original ideas?
I welcome the Pinterest era. It provides a stepping off point, to visually get inside the head of our couples, to begin to create beyond the Pinterest inspiration. We have become a very visual society, so images are important, it helps the couple to be able to show what they like, it gives them inspiration and is welcomed, but just to start the process.  We will not directly duplicate something from Pinterest, it has already been done and is someone else’s design, so we only use it for their inspiration. In essence, we evolve their design look and incorporate their ideas to make it unique to them. My only advise is not to overthink Pinterest, just use it as that starting point for idea development.
What is the biggest challenge facing the floral industry?
In my opinion, the largest challenge facing florists is the concept that “anyone can do it.” As the industry is not regulated anyone can say they are a floral designer whether they have experience or not. We are experiencing a saturation of individuals setting up shops as florists that are not actually professionally trained.  Additionally, we have individual businesses over extending themselves and wanting to provide all wedding services, so they offer planning, event design, linen rental, furniture décor, as well as, floral. Don’t get me wrong we support many reputable businesses that have expanded their services, but the difference is that they are reputable businesses with experience, so do it well. My advice is just research, research your wedding vendors (all of them) and know who you are working with, ask questions and always read the contract. Hiring a professional with experience who has established design credentials should provide the peace of mind that hiring a non-professional does not.
What is one piece of advice you would offer to couples planning their wedding?
I would advise brides to trust in your florist’s skills and capabilities to execute their vision. Be clear with your florist on what is important to you and how you want to experience your wedding, but then allow them the ability to create and be creative, after all that is why you hire a professional. They will provide you with sound advice on the design to achieve your desired results and on what flowers will hold up best for the season of your wedding.  A reputable florist will always be able to provide guidance in the decision making process to create your dream wedding.
Where do you look for inspiration?
I get inspired from everyday life..Nature, Photography, Art, enjoying a great meal and observing how a chef presents a plate (I am a foodie). In Arizona, I get especially inspired by the natural beauty of the Sonoran desert. God has the greatest paint brush really. Additionally, I also get inspired by the work I see of other peer florists I follow and respect for their design skills locally and nationally. But mostly, by meeting and getting to know a prospective bride and listening to her inspiration. Feeding off of the couple’s excitement during a consultation and knowing you are designing something special and unique for just them, that truly is where I get my focused inspiration.
What is your favorite flower to work with?
It would be very hard for me to say I have a favorite flower because there are so many beautiful flowers available for me to design with that I enjoy. Each have their own distinct and unique beauty to them and I like different ones for different reasons and uses.  I know my wife’s favorite flower and for that she loves me.

Wedding Inspiration: Darling Dogs

To say we’re dog lovers would be an understatement! Furbabies are an important part of many couple’s lives, so why not make them a part of the most important day of your life? Including your dogs in your wedding is one of our favorite ideas. They will steal the show, but in the best way possible. From flower crowns to floral-adorned leashes there are so many fabulous ways to honor your pups on your big day! We love getting to design for four-legged friends. Check out some of our favorite ideas below.

Images via Pinterest

Real Wedding: Dana & Braden

Elegance is the best word to describe Dana and Braden’s wedding day! Bride Dana’s garden-style bouquet was one of our favorites this year, the free form style of the jasmine vine perfectly complemented her timeless wedding gown. Sassi provided a dreamy backdrop for the day that Joshua Killeen Photography captured in these stunning images. We’re wishing these two a lifetime of happiness and so thankful we got to be a part of their special day!

Pantone Colors Of The Year: Rose Quartz and Serenity

Rose Quartz and Serenity, could Pantone have picked more whimsical colors for 2016? We’re sure glad they didn’t! Rose Quartz and Serenity stand seamlessly on their own, but when you pair them together, it is pure wedding palette bliss! We’re totally in love with combination and cannot wait to see more couples incorporate them into their wedding day. We checked out Pinterest and some our past wedding designs to find some inspiration for design and we were not disappointed. Check out some of the magical ways to bring Rose Quartz and Serenity into your wedding day!

Real Wedding: Kate & Justin

Glamor and chic came together to form a beautiful wedding day for Kate and Justin! The Westin Kierland provided the perfect backdrop for their December wedding, the weather was almost as gorgeous as the bridal party. Signature Events by Charlee put on this show stopping day and we love reliving it through the images by Marriott Photography. Kate’s gown was simply stunning, it sparkled all day long, almost as much as groom Justin when she walked down the aisle!